Packaging & Polish for Your Promotions

Client Primer Questionnaire

Please take a few moments to reflect on your image.
Try to give as much pertinent information as possible.

Thank you in advance for your answers.
This will expedite the creative process and help us collaborate much more effectively!

Name/Contact Person

First Name

Last Name

Company Name

EXACTLY as it should appear on your materials.

Company Contact Info

If available. Sometimes new businesses don't have this, yet. That's OK!

How/Why did you choose this name for your company/organization?

Please describe the type of image you would like your logo to portray.

THINK: Adjectives and Keywords. Abstract, Fun, Classic, High-tech, Whimsical, etc.

Color Preferences?

Number of colors? Any specific colors you'd like to use; colors to avoid, etc.

Is there a certain look that you’d like to achieve?

Any specific item or style of art to include? Are there any existing logos that you’d like us to view for inspiration, on the Lipstick & Rouge website or otherwise?

Your target audience?

Gender, age, economic status, geographical location, etc.

When someone asks about your company, what do you want people to say?

What makes your business or organization special?

What are do you offer? What differentiates you from your competition? What are your goals? Your philosophy/mission?

Is market research required?

Are there any competitors’ websites or materials that you would like us to view for comparative, market research or creative purposes?

Do you have any specific deadlines for completion?

Please keep in mind that work cannot begin on your design until your information and deposit are received. Please refer to your Quote Note for our current time frame for BEGINNING new projects. ASAP is everyone's wish of course, including ours, but creativity does take time! Thx. :)

Is there any additional information that you’d like to share? Feel free to do so!

Do you have inspiration images or color swatches to submit?

If so, please email them to inquire@lipstickandrouge.com or share via Dropbox, Google Drive, etc.

Yes, I will email them or send via Dropbox, Google Drive, etc.

No, I do not have anything additional to submit.

Client Primer Questionnaire - Begin a Graphic Design, Website Design, Writing or Printing Project

Client Primer Questionnaire

Please take a few moments to reflect on your image.Try to give as much pertinent information as possible.

Please take a few moments to reflect on your image.
Try to give as much pertinent information as possible.